Yamunaa Policies

Policy Centre

Yamunaa brings together local stores, independent makers and the people who shop with them. These are the rules that keep that community safe, honest and fair, and how we act when someone breaks them.

Draft for review, final copy from legal

Every seller KYC verified
PAN, GSTIN and bank checks before the first listing.
Vegetarian food only
Every food seller holds an FSSAI licence.
Reviews from real buyers
Only verified purchases can be reviewed.
Zero tolerance for fakes
Counterfeits mean immediate suspension.

Community Standards

What is and is not allowed when you shop, sell, post, review and message on Yamunaa.

Community StandardsThe rules for everything people post, sell, say and do on Yamunaa.Everyone Bullying, harassment and hateNo abuse, threats, slurs or targeting people for who they are.Everyone Child safetyZero tolerance for anything that sexualises, endangers or exploits children.Everyone Scams and fraudNo phishing, fake refunds, fake sellers, chargeback abuse or money scams.Everyone Account integrityReal people, real businesses. No fake accounts, impersonation or extra accounts.Everyone Reviews and ratingsHonest reviews from real buyers. No fake, paid or manipulated ratings.Everyone

Buying on Yamunaa

Your rights as a shopper: delivery, returns, refunds and paying safely.

Off-platform paymentsEvery order and every payment stays on Yamunaa. It is how we protect you.Everyone Returns and refundsClear return windows, fast refunds, and what sellers must accept.Everyone Shipping and deliveryPromised delivery times, how orders are packed, and what happens when things go wrong.Everyone

Selling on Yamunaa

The standards every store, maker and brand agrees to before they sell.

Seller standardsThe performance and conduct every store, maker and brand must keep.For sellers Listing qualityAccurate titles, real photos, full labelling details and honest descriptions.For sellers Prohibited and restricted itemsWhat can never be sold on Yamunaa, and what needs approval first.For sellers Counterfeits and intellectual propertyOnly genuine products. Respect trademarks, copyright, designs and GI tags.For sellers Food safetyVegetarian only, licensed by the local food authority, labelled correctly and stored safely.For sellers Pricing and fair tradeHonest prices, real discounts, no price gouging and no manipulation.For sellers Advertising and promotionsRules for sponsored listings, stories, offers, coupons and influencer posts.For sellers Payments and payoutsHow shoppers pay, how sellers get paid every 7 days, and when payouts are held.Everyone Seller feesWhat it costs to sell on Yamunaa, with no hidden charges.For sellers Data and privacy for sellersHow sellers may use the shopper data they see. Only to fulfil the order.For sellers

Enforcement

How we act on violations, how strikes work and how to ask for a review.

Enforcement and strikesHow strikes work, what each step means, and when they expire.Everyone Appeals and reviewsHow to ask us to look again at a decision within 30 days.Everyone Reporting and law enforcementHow to report a listing, seller, review or message, and IP infringement.Everyone

Legal

Terms, privacy, cookies and complaints, for every country we serve.

Terms of useThe agreement between you and Yamunaa when you use the site and app.Everyone Privacy policyWhat we collect, why, who we share it with, and your rights.Everyone CookiesHow we use cookies and similar technology, and how to control them.Everyone Grievance redressalContact our grievance team or your local grievance officer. Acknowledged in 48 hours, resolved within a month.Everyone

How we enforce

One clear strike ladder for everyone

We use technology and our review team to find content and conduct that breaks our policies. Honest mistakes get a warning and a chance to fix things. Repeat violations lead to tighter limits, one step at a time.

1
1 strike
Warning
We remove the content and tell you which policy it broke. No limits yet.
2
2 strikes
Feature limits
For 7 days you cannot post stories, offers or ads, or message new shoppers.
3
3 strikes
Recommendation limits
For 14 days your brand page and listings are left out of home, Explore and boosted search.
4
4 strikes
Listing suspension
Affected listings or a whole category are taken down for 30 days.
5
5 strikes
Payout hold
Payouts are held for up to 90 days to cover refunds and claims while we review the account.
6
6 strikes
Account suspension
The account and its stores are disabled. Severe violations skip straight to this step.

Strikes expire after 90 days. The account moves back down the ladder and limits lift.

Severe violations skip the ladder. Counterfeits, child safety and fraud mean immediate suspension.

How strikes work

Your account and your rights

Check where you stand, ask for a review, or take a complaint further.

Account StatusSee strikes, limits and decisions on your account.AppealsAsk us to look again at a decision within 30 days.Grievance OfficerAcknowledged in 48 hours, resolved within a month.Report somethingA listing, seller, review, message or IP infringement.