Listing quality

What every listing must include

• A clear title: brand, product name, variant and size. For example, “Organic India Tulsi Green Tea, 25 bags”.
• At least one photo of the actual product on a plain background, with no watermarks, contact details or borders.
• Price in the shopper’s local currency, including VAT, GST or other taxes where the country requires it, and the maximum retail price where local law requires one, such as MRP in India.
• For pre-packaged goods, the label declarations the delivery country requires. In India, for example, these are the Legal Metrology declarations: name and address of the manufacturer or packer or importer, net quantity, MRP, month and year of manufacture or import, best before date where applicable, and consumer care details.
• Country of origin.
• Seller name, address and tax registration number, such as a VAT number or GSTIN, which Yamunaa shows automatically from Seller Hub.
• Return window and whether the item is returnable.
• For restricted categories, the licence or certification number, such as a food business registration, UKCA or CE certificate, or an FSSAI, BIS or AYUSH licence in India.

What's not allowed

• Photos taken from another seller, a brand’s site or the internet without permission.
• Photos or titles that show a different product, size, colour or quantity than the one sold.
• Keyword stuffing: other brand names, “like Nike”, or unrelated search terms in the title or tags.
• Duplicate listings of the same product to take more space in search.
• Listing in the wrong category to avoid rules or fees.
• Claims you cannot prove: “No. 1 in the country”, “100% cures”, “doctor recommended”, “pure silk” when it is a blend.
• Health claims on food or supplements that the local food regulator does not allow, such as the FSA in the UK, the FDA in the US or FSSAI in India.
• Calling something handmade, handloom, organic, or GI tagged when it is not certified or cannot be shown.

Examples

Variants and product detail pages

Only combine true variants of the same product, such as sizes or colours, on one page. Different products must not be merged to share reviews. If a brand already has a product page on Yamunaa, add your offer to it instead of creating a new one.