Community Standards
Child safety
We have zero tolerance for content or conduct that sexualises, endangers or exploits children. This covers listings, product photos, stories, reviews, messages and user names. We remove it, suspend the account immediately and report it to the police and child protection bodies in the country concerned, such as the Internet Watch Foundation in the UK, NCMEC in the US, or the police under the POCSO Act in India. Children’s products must also meet the safety standards of every country they are sold in.
On this page
What's not allowed
- Any sexual or sexualised image, video, drawing or text involving a minor, real or fictional.
- Product photos of children in underwear, swimwear or poses that draw attention to their bodies in a sexual way.
- Contacting a child through chat, or asking a child for photos, phone numbers or meetings.
- Selling child-like sex dolls or any sexual product that resembles a minor.
- Toys sold without the safety mark the delivery country requires, such as UKCA in the UK, CE in the EU, CPC certification in the US or the BIS mark in India.
- Promoting or discounting infant milk substitutes, feeding bottles or infant foods in breach of local infant feeding marketing laws, such as the UK and EU rules based on the WHO Code or the IMS Act in India.
- Selling products recalled for child safety reasons, or baby products with hidden choking or chemical hazards.
- Content that encourages children to take part in dangerous challenges.
Selling children’s products
- Toys must carry the safety mark each delivery country requires, such as UKCA, CE or BIS, and the certificate or licence number must be entered on the listing.
- Age grading, choking warnings and material details must be clear on the listing and the pack.
- Kidswear photos should use flat lays, mannequins or fully clothed models in natural poses.
- Infant milk substitutes and infant foods can be listed only at their standard retail price, with no offers, coupons, free gifts or ads.
Examples
Allowed
- A wooden toy maker listing a rattle with its CE, UKCA or BIS certificate number and age grading.
- A kidswear brand showing a child in a full outfit at a park, photographed with parental consent.
Not allowed
- A swimwear listing using close up photos of a child model’s body.
- A seller messaging a teenage shopper to ask for their Instagram.
- A “Buy 2 get 1 free” offer on infant formula.
- Imported toys with no required safety mark sold as “for display only”.
Minimum age
You must be 18 or older, or the age of majority in your country if that is higher, to hold a Yamunaa account and to sell. Younger people can use Yamunaa only through a parent or guardian’s account, with that adult responsible for all activity.
What happens if you break this policy
- Any child sexual exploitation content leads to immediate, permanent account suspension, removal of all related accounts, and a report to law enforcement. There is no strike ladder for this.
- Unsafe or non-compliant children’s products are removed at once and count as a strike. Repeat sellers lose access to the Toys and Baby categories.
- Payouts linked to prohibited children’s products may be held and used for refunds.