Enforcement and strikes

The strike ladder

Each new strike within 90 days moves the account one step up. Limits apply for the time shown, or until the strike count drops.

• 1 strike: Warning. We remove the content and tell you which policy it broke. No limits yet.
• 2 strikes: Feature limits. For 7 days you cannot post stories, offers or ads, or message new shoppers.
• 3 strikes: Recommendation limits. For 14 days your brand page and listings are left out of home, Explore and boosted search.
• 4 strikes: Listing suspension. Affected listings or a whole category are taken down for 30 days.
• 5 strikes: Payout hold. Payouts are held for up to 90 days to cover refunds and claims while we review the account.
• 6 strikes: Account suspension. The account and its stores are disabled. Severe violations skip straight to this step.

When strikes expire

• Each strike expires 90 days after it was given, if the account gets no new strike for the same policy.
• When a strike expires, the account moves down the ladder and limits are lifted.
• Removed content is not restored when a strike expires.
• Your Account Status page shows every active strike, which policy it is for and when it expires.

Severe violations: immediate suspension

For these, we suspend the account straight away, hold payouts and may report to the authorities. There is no warning and no ladder.

• Selling counterfeits.
• Any child sexual exploitation or endangerment.
• Fraud, scams, phishing, money laundering and fake proof of delivery.
• Credible threats of violence and terrorism related content.
• Knowingly selling weapons, drugs, protected wildlife or non-vegetarian food.
• Impersonating Yamunaa, a government body or another brand.
• Misusing shopper data.
• Opening accounts to get around a suspension.

Severe violations can lead to a permanent ban for the person, the business, its tax IDs, bank accounts and devices.

For shoppers

Shoppers follow a shorter ladder: a warning, then limits on reviews, messages, returns or pay on delivery for 30 days, then account suspension. Fraud and child safety violations lead to immediate suspension.

How we decide

• We use technology or our review team, and often both, to decide whether something broke a policy.
• We look at severity, intent, how many people were affected, and the account’s history.
• We tell you what was removed, which policy it broke, and what you can do next.
• If a strike was a mistake, it is removed completely when the review is overturned.

Examples