Selling on Yamunaa
Food safety
For sellersUpdated 29 September 2026 Draft for review, final copy from legal
Yamunaa sells vegetarian food only. Every food seller must hold the food business registration or licence their country requires, such as registration with the local council in the UK, FDA registration in the US or an FSSAI licence in India, follow the food laws of every country they sell into, and label food honestly. Shoppers must be able to trust that what they eat is safe, fresh and exactly what the label says.
On this page
Vegetarian only
- Every food product must be clearly marked vegetarian, for example with the green vegetarian symbol used in India or a recognised vegetarian label elsewhere.
- No meat, fish, seafood or eggs, and no ingredients from them, such as gelatin, animal rennet, lard, fish oil, isinglass or egg powder.
- Dairy and honey are allowed.
- Vegan products must be free of all animal ingredients, including dairy and honey, to use the Vegan label.
- Jain friendly and no onion no garlic labels must be accurate.
Licences and labels
- Enter your food business licence or registration number, such as your FSSAI number in India, in Seller Hub. It is shown on your store and every food listing.
- Pre-packaged food must carry the labelling the delivery country requires, including ingredients, allergens, nutrition information, net quantity and a best before or use by date. In India this also includes the FSSAI logo and licence number, MRP and date of manufacture.
- Home kitchens and small makers need at least the basic registration their country requires, such as local council registration in the UK or FSSAI basic registration in India.
- Imported food must clear the import checks of the destination country and carry an importer label.
- Organic claims need a recognised certification, such as the UK or EU organic logo, USDA Organic, or Jaivik Bharat or NPOP in India.
Freshness, storage and handling
- Never sell food past its use by date. Food with less than 30% shelf life left must be marked “Short expiry” with the date.
- Chilled items must be kept at 0 to 5 °C and frozen items at or below minus 18 °C until handover.
- Quick stores must rotate stock first in, first out and check dates every day.
- Keep food away from cleaning products and chemicals.
- Staff handling open food must follow basic hygiene: clean hands, covered hair, no handling when ill.
What's not allowed
- Selling expired, spoiled, repackaged or relabelled food.
- Hiding allergens such as nuts, gluten, milk, soy or sesame.
- Health claims such as “cures”, “prevents”, “boosts immunity by 200%” unless allowed by the food regulator in the delivery country.
- Adulterated food, or artificial colours and preservatives above permitted limits.
- Unlabelled home made food without the required food business registration.
Examples
Allowed
- A home baker with food business registration selling eggless cakes, with ingredients and allergens listed.
- A quick store selling curd marked “Short expiry, best before 2 Oct” at a discount.
- A Himachal maker selling raw honey with an FSSAI licence.
Not allowed
- Gummy bears made with gelatin.
- A pickle with no ingredient list, sold from a home kitchen with no registration.
- “Diabetes cure” bitter gourd juice.
- Relabelling expired biscuits with a new date.
What happens if you break this policy
- Listing non-vegetarian food, or selling expired or adulterated food on purpose, is a severe violation and leads to immediate suspension.
- Missing or invalid food licence details hide all your food listings until fixed.
- Food safety complaints are refunded first, and repeated complaints lead to category suspension.
- We report serious food safety risks to the food safety authority in the country concerned, such as the Food Standards Agency in the UK or the state Food Safety Commissioner in India.