Selling on Yamunaa
Prohibited and restricted items
For sellersUpdated 29 September 2026 Draft for review, final copy from legal
Some products can never be sold on Yamunaa because they are illegal, dangerous or against our values. Others can be sold only by approved sellers who hold the right licence. Sellers are responsible for knowing whether what they sell is allowed under the law of every country they sell from or into, and under this policy. If you are unsure, ask Seller Support before you list.
On this page
Prohibited: never allowed
- Meat, fish, seafood, eggs and any food containing them, including gelatin, animal rennet and animal fat. Yamunaa is vegetarian only.
- Alcohol, tobacco, cigarettes, bidis, gutkha, e-cigarettes and vapes, and hookah flavours with nicotine.
- Narcotic drugs, psychotropic substances, cannabis products and drug paraphernalia.
- Prescription only medicines and controlled drugs, such as Schedule H, H1 and X drugs in India.
- Weapons: firearms, ammunition, replicas that look real, air guns, stun guns, knuckle dusters, and knives designed as weapons.
- Fireworks, explosives and flammable gases.
- Wildlife and forest products protected under CITES and national wildlife laws, such as the Wild Life (Protection) Act in India: ivory, shahtoosh, coral, horns, turtle shells, live birds and animal skins.
- Adult and sexual content, and sexual products marketed in an explicit way.
- Counterfeit goods, replicas and “first copy” items.
- Stolen goods, and goods from recalled batches.
- Currency, coins in circulation, lottery tickets, gambling products and government issued IDs or documents.
- Spy cameras, signal jammers, radar detectors and devices for unlawful surveillance.
- Banned pesticides, and hazardous chemicals without the right licence.
- Products that promote hate, violence or discrimination, or glorify terrorism.
- Human remains, body parts and body fluids.
- Live animals, including pets.
Restricted: approval and licence needed
You can sell these only after approval in Seller Hub. Keep the licence number on the listing.
- Packaged food and beverages: food business registration or licence, such as FSSAI in India.
- Ayurvedic, Siddha, Unani, herbal and homoeopathic products: the licence or registration the delivery country requires, such as an AYUSH licence in India or a traditional herbal registration in the UK, and no disease cure claims.
- Cosmetics: a safety assessment and notification where required, such as SCPN in the UK or CPNP in the EU, or a CDSCO licence in India.
- Electronics such as chargers, power banks, LED lights and adapters: the safety certification each country requires, such as UKCA, CE or FCC marks, or a BIS R number in India.
- Toys, helmets, pressure cookers and other regulated products: the required safety mark, such as UKCA or CE, or the ISI mark in India.
- Gold and silver jewellery: the hallmark the delivery country requires, such as a UK assay office hallmark or a BIS hallmark with HUID in India.
- Seeds, fertilisers and allowed pesticides: dealer licence where required.
- Medical devices, including thermometers, BP monitors and glucometers: registration with the local regulator where required, such as the MHRA in the UK, the FDA in the US or CDSCO in India.
- Infant food and infant milk substitutes: sold at standard retail price only, with no promotions.
- Kitchen and craft knives and tools: allowed with approval, never marketed as weapons.
Examples
Allowed
- A licensed Ayurvedic brand selling chyawanprash with its licence number for each country it ships to.
- A cheesemaker selling vegetarian cheese made with microbial rennet, labelled as such.
- A kitchen store selling chef’s knives with approval.
Not allowed
- Egg noodles, even from a well known brand.
- A shahtoosh shawl, or a mala with “elephant ivory” beads.
- A “herbal” e-cigarette.
- A power bank with no safety certification for the delivery country.
- A toy gun that looks like a real pistol.
If you are unsure
Search the category guide in Seller Hub or ask Seller Support before listing. We would much rather answer a question than remove a listing. Laws change, and the list above may change with them. We will tell you in Seller Hub when it does.
What happens if you break this policy
- Prohibited items are removed at once and count as a strike.
- Listing weapons, drugs, wildlife products, child exploitation material or non-vegetarian food on purpose is a severe violation and leads to immediate suspension.
- Payouts for prohibited items may be held and used to refund shoppers.
- Selling restricted items without approval leads to category suspension.